What the work actually is
Local SEO, Done In The Right Order
There is a sequence to this. Doing it out of order is why most local SEO retainers take a year to show anything.
Google Business Profile
Primary and secondary categories chosen against what actually ranks in your quadrant, services and service areas filled properly, hours and holiday hours kept current, and photos added on a schedule rather than in one dump.
Reviews And Replies
A request that goes out automatically after the job is done, by text, at the moment people are most likely to say yes. Every review answered, including the bad ones, because the reply is read by the next customer more often than the review is.
Citations And Consistency
Your name, address and phone number reconciled across the directories Google still reads. Unglamorous, finite work. It is done once, done properly, and then it stops being a problem.
Pages That Match Real Searches
One honest page per service you genuinely offer, written for how people in Calgary actually search. Not forty near-identical pages with the quadrant swapped out, which Google has treated as spam for years.
Speed To Lead
Ranking is only half of it. If the call goes to voicemail and the form sits until Monday, the ranking bought nothing. We wire the enquiries into a system that replies in seconds and tells you what happened to each one.
Reporting You Can Read
Calls, forms and bookings, month over month, next to what we changed. No 40-page PDF of impressions. If the number that pays your staff is not moving, we would rather you knew early.