Affiliate Management · Edmonton & Calgary
We build and manage affiliate and referral programmes for Alberta businesses, so you pay a commission on work that actually closes rather than a fee for exposure.
5.0★ On Google15 Alberta Clients2 Alberta OfficesNo Offshore Work
Quick answer
Affiliate marketing is an arrangement where other people promote your product or service and earn a commission only when their referral converts. The advertiser sets the commission, supplies tracked links, and pays on outcomes — so the cost is variable and tied to revenue rather than fixed and tied to impressions.
For most local Alberta service businesses the version that fits is not a large public affiliate network but a structured referral programme: a handful of complementary businesses and past clients, each with a tracked link, paid when a referral books. Same mechanics, far less overhead.
Why programmes fail
Most programmes are set up once and then left to run themselves, which is exactly why they stop producing.
A programme page on your website recruits almost nobody. The partners worth having — the complementary business next door, the supplier who talks to your customers already — need to be approached individually and given a reason. That is work, and it is the work that actually builds the programme.
Get my free proposalSet it too low and no one bothers promoting you; set it too high and you lose money on every referral. The right number comes from your actual margin and customer lifetime value, which is why we work those out before setting terms.
Get my free proposalA partner who believes they referred customers they were never paid for will quietly stop referring. Clean, transparent tracking they can see for themselves is what keeps a programme alive past month three.
Get my free proposalFree, no obligation
Two business days. Straight to your inbox.
Tell us what you sell, your rough margin, and who already sends you work informally. We will send back whether an affiliate programme makes sense for you — including if the answer is no.
Two business days. Straight to your inbox.
What we manage
Setup, recruitment and the ongoing management that keeps partners active.
Tracked links, attribution windows and commission rules configured so every referral is credited correctly.
Identifying and approaching the complementary businesses and individuals who already talk to your customers.
Commission set against your real margin and lifetime value, with written terms both sides can rely on.
Onboarding, assets and regular contact — the part that separates a live programme from a dormant one.
Watching for self-referrals, brand bidding and low-quality traffic that costs you commission without adding customers.
Clear reporting per partner, so you know which relationships are worth investing in and which are not.
Our track record
Numbers from our own client base, not industry averages.
Figures reflect our current retained client base. Affiliate results depend on margin, partner quality and recruitment effort.
How we start
Timeframes below are typical ranges. Recruitment is the long pole — the programme itself can be live quickly.
We work out your margin and customer value first, because if the numbers do not support a commission we will tell you before building anything.
Typically week 1Tracking, terms, partner assets and a sign-up path, plus the reporting partners will see.
Typically weeks 2–4, scope dependentApproaching partners individually, onboarding them, and keeping the active ones active.
Ongoing, monthly reportingPeople also ask
Sometimes, and often the honest answer is no. It works best where you have healthy margins, a clear conversion event and natural referral partners — clinics and complementary trades, for instance. It works badly for low-margin work or where every job needs a custom quote, because there is nothing clean to pay a commission on. We will tell you which category you are in before taking the work.
It comes from your margin and your customer lifetime value, not from an industry table. A business where a referred customer returns for years can afford far more on the first job than one selling a single transaction. We model both before recommending a number, and we would rather set it sustainably than set it high and have you resent the programme in six months.
Mostly in scale and formality. An affiliate programme usually implies public sign-up, tracked links and a network; a referral programme is a smaller set of known partners paid the same way. The mechanics — tracking, attribution, commission — are identical, and for most Alberta local businesses the smaller version is the one that actually works.
Attribution rules, cookie windows, and monitoring for the usual patterns — partners bidding on your brand name to claim credit for customers who were already coming, self-referrals, and traffic that converts suspiciously well and then cancels. We write these into the terms upfront rather than arguing about them after a payout.
You do, from commission earned on tracked conversions. We handle the reporting and reconciliation so you know exactly what is owed and why. Keeping the money relationship direct between you and your partners is better for the relationship than routing it through an agency.
The programme itself can be live within a few weeks. Meaningful revenue depends on recruitment, and that is relationship work measured in months, not days. Anyone promising a productive affiliate channel in the first month is describing paid advertising with a different name.
No — that is one of the reasons it suits smaller businesses. Affiliate revenue comes from your partners’ audiences, not yours. What you need is something worth referring and margin enough to share.
Yes. We have offices in Edmonton and Calgary and work across Alberta. Partner recruitment benefits from local presence, which is one of the few parts of this work where being in the same city genuinely matters.
Where we work
Two Alberta offices, an in-house team, and no offshore subcontracting. We work across the Edmonton and Calgary metros and the corridor between them.
Head Office
Unit 101 – 10460 176 Street NWServing Calgary & Area
6600 36 St NE #120
