Insurance Brokers · Edmonton & Calgary
We get Alberta insurance brokers found by people shopping coverage, and make the case for a broker over a call centre. Run in-house from Edmonton and Calgary.
5.0★ On Google15 Alberta Clients2 Alberta OfficesNo Offshore Work
Straight answer
Brokers compete with national direct writers who outspend them on brand everywhere. But insurance shopping is triggered locally and personally — a renewal notice, a new house, a first commercial policy — and those searches can be won locally. Broker marketing means owning the local and the specialised searches, and explaining plainly why a broker beats a call centre.
In practice: a complete Google Business Profile, pages by coverage type and by client situation, reviews, and a quote request that takes under a minute.
Why it matters
None of these are exotic. We find them on almost every brokerage we audit.
Bidding against national direct writers on "car insurance" burns budget for nothing. Local, situational and commercial terms — "insurance broker near me", "contractor insurance Alberta", "new home insurance Edmonton" — are winnable and convert better.
Get my free proposalA large share of shoppers do not know a broker compares multiple insurers at no extra cost. That is your entire competitive advantage and most brokerage sites never state it clearly.
Get my free proposalCommercial policies are worth more and are searched by fewer, more motivated people. Most brokerage sites treat commercial as one bullet point.
Get my free proposalFree proposal
No cost, no obligation
Tell us where your new customers come from now. We will send back what we would change, in what order, and what it would cost.
Two business days. Straight to your inbox.
What we do
Pick the parts you need. Most brokerages start with local search and commercial lines.
Google Business Profile build-out, a page per coverage type and per service area, citation cleanup and the on-page work that gets you into the top three across your catchment.
Home, auto, tenant, condo, commercial general liability, contractor, fleet and professional liability — plus situational pages like new home, first commercial policy and high-risk auto.
An automated request after each policy placement or claim support through LinkBuffer Cloud. Never gated — every client gets asked.
A fast site that explains the broker advantage plainly, with a quote form short enough to finish on a phone.
What a broker actually does, why premiums went up, what coverage a trade legally needs in Alberta, what happens at renewal. This is what AI Overviews and People Also Ask pull from.
Tight search campaigns on local and commercial terms, deliberately avoiding the broad consumer terms the direct writers dominate.
Proof
These are our own numbers across the businesses we run marketing for.
Figures reflect our current retained client base. Paid results vary with budget, competition and season.
How it runs
Typical ranges — your business may move faster or slower depending on how much groundwork exists.
We review your profile, rankings by coverage and area, reviews, site and quote path, then sequence the work by which lines you want to grow.
Week 1Profile rebuild, coverage and situation pages, site fixes, review automation switched on, tracking installed.
Weeks 2–6Local rankings usually start moving in two to three months, with quote volume changing more often in the three to six month range. Commercial lines take longer but are worth more.
Month 3 onwardPeople also ask
Not on their terms. National insurers dominate broad consumer keywords with budgets a brokerage cannot match. Local searches, commercial lines and specific situations are winnable, convert better, and are where a broker’s advantage is real.
Start with what a broker does — compares multiple insurers, at no extra cost to the client, and advocates for them at claim time. A surprising share of shoppers do not know this, and it is the whole reason to choose you.
Usually yes. Premiums are higher, retention is better, competition for the search terms is lighter, and a page for a specific trade — contractor, trucking, restaurant — will rank far more easily than anything on the personal side.
The Alberta Insurance Council and the Insurance Act govern licensed conduct, including how insurance may be advertised and what representations may be made about coverage. We write copy that describes your service rather than making coverage promises, and flag anything close to the line — the final compliance call rests with your licensed brokers.
Yes, and they are one of the few places a brokerage can visibly beat a national insurer, whose reviews are usually poor. They feed local ranking and they are the strongest proof of the service difference you are claiming.
On narrow, high-intent terms, yes — commercial lines and local broker searches especially. On broad personal-lines terms it is generally a losing bid against national budgets.
Local rankings typically start shifting in two to three months, with quote volume changing more often in the three to six month range. Commercial enquiries follow a longer cycle.
Yes. We work with businesses across Alberta from our two offices, and the local search work is the same in any town. Smaller markets are often easier to rank in.
Where we work
Two Alberta offices, and clients in towns across the province.
Head Office
Unit 101 – 10460 176 Street NWServing Calgary & Area
6600 36 St NE #120Edmonton
Unit 101 - 10460 176 Street NW, Edmonton, AB T5S 2E4
Calgary
6600 36 St NE #120, Calgary, AB T3J 4C8
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