Google Ads Management — Alberta
Google Ads is the only channel that can put you at the top of the results this afternoon. It is also the only one that stops the instant you stop paying. Both are true, and most agencies only tell you the first.
Edmonton & Calgary officesConversion tracking before spendYou own the ad accountNo lock-in contracts
Where Ad Budget Disappears
All three are common, all three are expensive, and all three are fixable in the first month.
Conversion tracking either missing or counting the wrong thing — page views, or every form including the spam. Without it you are optimising against a number that has nothing to do with revenue, and so is Google’s algorithm, on your money.
The fastest way to spend an Alberta ad budget on nothing. Left unattended, broad match will happily buy clicks for searches that were never going to become customers. A negative keyword list is unglamorous, tedious, and usually the biggest single saving in the account.
Someone searches a specific service, clicks, and lands on a homepage that talks about eight things. They have to find it themselves and most do not. The click was paid for either way.
Free, No Obligation
Two business days. No deck.
Send us access to the existing account, or just your website if you have not started. We will come back with where the money is going, what is not being tracked, what we would cut, and whether ads are even the right spend for your category.
Two business days. Straight to your inbox.
The Work
Six things that happen every month on a managed account.
Conversion tracking configured to count calls, forms and bookings — the things that pay your staff — before a dollar goes out. Anything else is guessing with a budget attached.
Search terms reviewed and the waste blocked, every month. Dull work, and consistently the largest single saving we find in an inherited account.
Ads point at a page about the thing that was searched for, not the homepage. Costs nothing extra and is usually the difference between a click and an enquiry.
Call tracking so you know which ads produce phone calls, and routing so those calls do not reach voicemail. A paid click that ends in a voicemail is the most expensive kind of nothing.
Spend moved toward campaigns producing enquiries and away from ones producing traffic. Reviewed monthly, not set once and left.
If SEO is running alongside, we will tell you when it has matured enough to reduce ad spend. Agencies that make their margin on ad spend rarely raise this. It is the whole point of running both.
The Alberta Numbers
Canadian cost-per-click and monthly search volumes, September 2026.
Those two forty-search figures are for our own category, and they are why we do not run a dedicated Google Ads campaign for ourselves. We will show you the same arithmetic for yours, including when it says not to bother.
How We Start
Ads move faster than SEO, so the timeline is shorter and the checkpoints are tighter.
Conversion tracking fixed or built, the existing account audited, obvious waste blocked. This often reduces spend in the first fortnight before adding anything.
Days 1–14Campaign structure rebuilt around what you actually sell, landing pages matched to the searches, call tracking live. From here every dollar is attributable.
Days 15–35Budget moved toward what produces enquiries, negatives maintained weekly, reporting on cost per enquiry rather than cost per click.
Days 36–60Common Questions
Ads if you need leads this quarter, are launching something, or your category is genuinely seasonal. SEO if you want traffic that keeps arriving after you stop paying. If you can afford both, run ads while the SEO matures and taper the ads as rankings arrive — and we will tell you when that point comes.
You do. We work inside your account rather than a reseller account, so if you leave, the account, the history and the learning stay with you. Some agencies structure this the other way deliberately.
Enough that the campaign gets sufficient data to learn from, which depends on your click cost. In a $20-a-click category a token budget buys noise rather than customers. The audit gives you a realistic floor, and if that floor is above what you can spend we will say so rather than take it anyway.
Traffic the same day. Reliable performance data takes a few weeks, because the campaign needs enough conversions to optimise against. Anyone reporting success in week one is reporting on clicks.
We quote a fee in the proposal so you can see exactly what you are paying for management versus media. Percentage-of-spend pricing rewards an agency for spending more of your money, which is a poor alignment of interests.
Then the audit will say so and recommend where the money should go instead. That happens reasonably often, particularly in low-volume categories where the search demand simply is not there.
Come And See Us
Head Office
Unit 101 – 10460 176 Street NWServing Calgary & Area
6600 36 St NE #120Edmonton
10460 - 176 Street, Edmonton, Alberta T5S 1L3
Calgary
6600 36 St NE #120, Calgary, AB T3J 4C8
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