They Call Somebody Else Immediately
A person with a burst pipe or a seized back does not leave a voicemail. They press back and call the next result, usually within a minute or two.
When you cannot answer, the caller gets a text within seconds saying you will call back and asking what they need. It is one automation, it costs very little, and for most trades and clinics it pays for itself faster than anything else we sell.
Runs On LinkBuffer CloudLive In About A WeekNo Lock-In Contracts
Why This Works
Three things, none of them good, and all of them fixable with one message.
A person with a burst pipe or a seized back does not leave a voicemail. They press back and call the next result, usually within a minute or two.
Even when somebody does leave one, it often sits until the end of the day. By then the job is gone.
A missed call leaves no record anyone acts on, so the business never finds out how much it is losing.
Free, No Obligation
Two business days. Straight to your inbox.
We will look at your actual call data and tell you how many are going unanswered and what that is plausibly costing.
Two business days. No obligation.
How It Works
Any call that rings out, goes to voicemail or arrives when you are closed.
A message in your voice, not a template, saying you have seen it and asking what they need.
Their reply lands in one inbox alongside everything else, so it becomes a lead rather than a missed call.
Every missed call and recovery is recorded, which is usually the first time an owner sees the real number.
The Honest Numbers
The seven times figure comes from a Harvard Business Review audit of 2,241 companies, and it describes a salesperson phoning back within an hour — not an automated text. We cite it because it is the best evidence on response speed that exists, not because a text message does the same job as a human call.
How It Runs
We set it up against your existing business line. You do not change your number.
Days 1 to 2Short, specific to your trade, and honest about when a person will actually call back.
Day 2You call your own line from a mobile until the message reads the way you want it to.
Day 3After a fortnight you can see how many calls you were missing and how many came back.
Week 2 onwardsCommon Questions
Not if it is honest and useful. A message saying you are on a job and will call back at a stated time reads as organised. One pretending to be you typing reads as a trick.
For a lot of small trades, genuinely yes, and we would rather sell you this than a platform you do not need. If your volume is higher, it is the first piece of something larger.
Replying to somebody who just called you is a response to their own enquiry, which is a different situation from marketing to a list. We still include an opt-out and we set it up with Canadian anti-spam legislation in mind.
No. Month to month. If it is not recovering calls after a couple of months, stop paying for it.
Where this sits
This is the smallest useful piece. These are the next ones up, in order of size.
Instead of promising a call back, it answers, qualifies and books the appointment itself.
The platform this runs on. CRM, conversations, booking, reviews and follow-up in one login.
Everything after the first reply — quote chasing, recall, reporting and routing.
The other half of the problem. Being named when somebody asks an assistant for a recommendation.
Put a number on it
Pick your industry. Click costs and conversion rates are sourced figures; the response-time penalty comes from the Harvard Business Review study cited above. This estimates the size of the opportunity, not revenue we are promising.
Plan your numbers
Pick your industry, set your budget, and put in your own numbers. This runs on published Canadian ad costs and industry conversion benchmarks — the sources are listed underneath.
Planning estimate only · built from published benchmarks, not a forecast of your results
What you put into paid search in a month. Leave it where it is if you are only planning.
Your number, not ours. First job, first course of treatment, or lifetime value — whichever you actually manage against.
Of the people who enquire, how many buy. Set this to your own number.
Be honest about evenings and weekends. The 37% default is the share of 2,241 companies that managed it in the Harvard Business Review audit.
The gap, per month
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How this is calculated. Clicks = budget ÷ cost per click. Cost per click is the midpoint of Google’s own low and high top-of-page bid estimates for that industry in Canada. Enquiries = clicks × the median Google Ads search conversion rate for that category in the
WordStream 2026 benchmark study (13,474 campaigns, April 2025 – March 2026). Enquiries you do not answer quickly are modelled as one seventh as likely to convert, from the
Harvard Business Review audit of 2,241 companies, which found firms replying within an hour were roughly seven times likelier to qualify a lead.
Where to be sceptical. That seven-times figure describes a salesperson picking up the phone. An automated first reply is not the same thing, so treat the right-hand column as the size of the opportunity, not a promise. Benchmarks are medians across many advertisers; your own account will differ. Nothing here is a quote.
Come And See Us
Head Office
Unit 101 – 10460 176 Street NWServing Calgary & Area
6600 36 St NE #120Edmonton
Unit 101 - 10460 176 Street NW, Edmonton, AB T5S 2E4
Calgary
6600 36 St NE #120, Calgary, AB T3J 4C8
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