Landscaping & Lawn Care Marketing — Alberta
Alberta landscaping demand arrives in a narrow window each spring and again before first snow. The companies that fill their season are the ones whose pages were already ranking in February — and who book snow contracts before anyone has thought about snow.
Edmonton & Calgary officesBuilt around the Alberta seasonNo lock-in contractsYou own everything we build
Where Landscaping Marketing Goes Wrong
None of these are about your workmanship. All three cost contracts in a window that does not come back.
The website gets attention in April, which is four months too late. Organic rankings take about a quarter to move, so a page published as demand arrives is still being read by Google while your competitors are quoting. The season is won in February.
A $40,000 backyard build and a weekly mow are completely different customers with different budgets and different searches. Sold together on one services page, the high-value enquiry never arrives because that page was never written for them.
Spring enquiries stack up faster than anyone can visit sites, so quotes go out late and the homeowner has already signed with whoever replied on day one. The fix is a proper intake that qualifies the job before you drive anywhere.
Free, No Obligation
Two business days. No deck.
We will show you where you rank for the services that actually carry margin, how your profile compares with the companies above you, what happens to an enquiry in peak week, and what to have in place before the season starts.
Two business days. Straight to your inbox.
The Work
Six things that happen every month, timed a season ahead.
Design-build, hardscaping and paving stone, irrigation, lawn maintenance, snow removal, commercial contracts — one page each, written for how homeowners and property managers actually search rather than how the trade names the work.
Before-and-after photography of real Alberta yards, not stock images of gardens that clearly are not here. For a visual purchase this is the most persuasive asset you own, and it separates you from every competitor using the same photo library.
Categories chosen against what actually ranks, service areas set to the neighbourhoods you really cover, and project photos added on a schedule through the season.
An intake that collects property size, scope, timeline and budget range up front, so you stop driving to jobs that were never going to happen and the serious enquiries get answered first during peak week.
Commercial snow contracts are decided in late summer and early autumn, not in November. Having those pages ranking and the outreach running in August is how the winter side stops being a scramble.
Enquiries and quotes by service month over month, so you can see whether the design-build work is actually growing or just the mowing.
How We Start
Timed against the Alberta season rather than the calendar.
Where you rank by service, your profile scored against the companies above you, a technical crawl, and your enquiry path tested from outside. Yours to keep whether or not you continue.
Days 1–7Profile rebuilt, review requests automated at project sign-off, intake form built so quotes go out faster, and tracking switched on so from here we count quoted jobs rather than clicks.
Days 8–35Service pages written and indexed while it is still quiet, project photography routine established, monthly reporting by service. Organic takes a quarter, which is exactly why this happens in winter.
Days 36–90Common Questions
January or February. Organic rankings take about three months to move, so a programme starting in April is delivering results in July when the window has closed. Starting during the rush is the most expensive timing decision in this trade.
Google Business Profile, review and intake work often shows within four to six weeks because none of it depends on a ranking change. Organic is a three month question. Anyone promising faster is guessing.
Being booked and being profitable are different questions. If the season fills with mowing while the design-build slots go unsold, the answer is not more enquiries — it is ranking for the work that carries margin, and having a quoting process that gets to those enquiries first.
Yes, and earlier than most companies do it. Commercial snow contracts are decided in late summer and early autumn. A page that goes live in November is competing for whatever is left over.
It depends on how many services you want to compete for and how much competition sits in your area. The proposal comes back with scope, timeline and a number so you can compare it properly.
No. You own the site, the profile, the project photography and the customer data, and you can take all of it with you.
The platform behind the work
The booking window is about six weeks long and snow contracts are sold in August. Everything here is a timing problem.
Every homeowner decides in the same fortnight. Whoever replies fastest fills the season.
Larger builds take weeks to decide and almost never get a second contact.
Winter maintenance is agreed in late summer. Starting in October means competing on price.
A maintenance client who does not hear from you between November and April often does not come back.
What it does
An AI assistant handles simultaneous enquiries, qualifies property size and books the site visit.
Structured contact through a long decision instead of one quote and hope.
Automatic outreach to your maintenance list before the season is decided.
Off-season contact so spring starts with a list rather than a cold start.
It replaces a CRM, an email and SMS tool, a missed-call service and a review-request subscription.
You own the data. Your client list is yours and exports in full whenever you ask.
Plan your numbers
Pick your industry, set your budget, and put in your own numbers. This runs on published Canadian ad costs and industry conversion benchmarks — the sources are listed underneath.
What you put into paid search in a month. Leave it where it is if you are only planning.
Your number, not ours. First job, first course of treatment, or lifetime value — whichever you actually manage against.
Of the people who enquire, how many buy. Set this to your own number.
Be honest about evenings and weekends. The 37% default is the share of 2,241 companies that managed it in the Harvard Business Review audit.
The gap, per month
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How this is calculated. Clicks = budget ÷ cost per click. Cost per click is the midpoint of Google’s own low and high top-of-page bid estimates for that industry in Canada. Enquiries = clicks × the median Google Ads search conversion rate for that category in the
WordStream 2026 benchmark study (13,474 campaigns, April 2025 – March 2026). Enquiries you do not answer quickly are modelled as one seventh as likely to convert, from the
Harvard Business Review audit of 2,241 companies, which found firms replying within an hour were roughly seven times likelier to qualify a lead.
Where to be sceptical. That seven-times figure describes a salesperson picking up the phone. An automated first reply is not the same thing, so treat the right-hand column as the size of the opportunity, not a promise. Benchmarks are medians across many advertisers; your own account will differ. Nothing here is a quote.
Come And See Us
Head Office
Unit 101 – 10460 176 Street NWServing Calgary & Area
6600 36 St NE #120Edmonton
10460 - 176 Street, Edmonton, Alberta T5S 1L3
Calgary
6600 36 St NE #120, Calgary, AB T3J 4C8
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