Social Media Marketing · Edmonton & Calgary
Organic content and paid social for Alberta businesses, tied back to tracked leads. If a channel is not producing, we will tell you to stop paying for it.
5.0★ On Google15 Alberta Clients2 Alberta OfficesNo Offshore Work
Quick answer
It does, but rarely in the way people expect. Social is weak at capturing people who are ready to buy right now — that is what search does. It is strong at three other things: being remembered before the need arises, proving you are real when someone checks you out after a referral, and re-reaching people who visited your website and did not enquire.
Judged as a direct-response channel against search ads, social usually looks poor. Judged on its actual jobs — recall, credibility and remarketing — it earns its place. We set the expectation before we take the budget.
Why social budgets get wasted
These are the patterns we see most often when we take over an account.
Follower counts inflated by giveaways and out-of-province accounts look good on a report and book nothing. We would rather have four hundred local followers who might hire you than four thousand who cannot.
Get my free proposalThe boost button is the most expensive way to buy reach on Meta. It gives you almost no targeting control, no proper conversion optimisation and no useful reporting. Proper campaigns cost less per lead and tell you where the leads came from.
Get my free proposalThe people most likely to convert are the ones who already visited your website. Without a pixel collecting that audience from day one, you are paying full price to reach strangers while your warmest prospects forget about you.
Get my free proposalFree, no obligation
Two business days. Straight to your inbox.
Tell us what you sell and what you have tried. We will send back what we would run, which platforms are worth your time, and — honestly — which ones are not.
Two business days. Straight to your inbox.
What we run
Content, ads and community management — with the tracking to show what any of it produced.
A realistic posting plan built around what your business actually does, shot and written to look like you rather than a stock library.
Meta, Instagram and LinkedIn campaigns with proper audience targeting and conversion optimisation — not boosted posts.
Geographic and interest targeting built around your actual service area, so budget is not spent reaching people you cannot serve.
Reaching website visitors who did not enquire, at a fraction of the cost of a cold audience.
Turning real client feedback into content, within the advertising rules that apply to your profession.
Tracked enquiries by platform and campaign, with cost per lead — the number that decides next month’s budget.
Our track record
Numbers from our own client base, not industry averages.
Figures reflect our current retained client base. Social results vary by industry, offer and budget.
How we start
Timeframes below are typical ranges and depend on content readiness and how quickly approvals come back.
We review your existing accounts and ad history, then agree which platforms are worth your budget and which are not.
Typically week 1Pixels, audiences, content plan and first campaigns built and launched with a controlled budget.
Typically weeks 2–3, scope dependentOngoing posting, campaign optimisation and a monthly report on enquiries and cost per lead by platform.
Ongoing, monthly reportingPeople also ask
It depends on how much content you need produced and whether ad management is included — those are the two variables that move the number most. A posting-only arrangement costs considerably less than one that includes photography, video and paid campaigns. We scope it against what you actually need and put the assumptions in writing, and ad budget is always quoted separately from our fee.
Fewer than you think. For most Alberta trades and clinics, one platform done properly beats five done badly — usually Facebook and Instagram together, because that is where the local audience and the ad tooling are. LinkedIn matters if you sell to other businesses. TikTok and X rarely earn their time for a local service business, and we will say so rather than bill for them.
Two to three times a week, consistently, is plenty for most local businesses — and far more sustainable than daily posting that stops after six weeks. Frequency matters less than whether the content is recognisably yours and gives someone a reason to remember you.
No, and it is not trying to. Search reaches people who have already decided they need what you sell; social reaches people before that point. If you only have budget for one and you sell an urgent service, start with search. Social makes most sense layered on top, especially for remarketing.
We can, and for most businesses it is the difference between content that works and content that gets scrolled past. We also work with what you already have if budget is tight. What we will not do is fill your feed with stock images that could belong to any company in the country.
You do. We work inside your business accounts with you as owner, and everything we produce is yours to keep. If we part ways, the pages, the audiences and the content history stay with you.
Tracked enquiries and cost per enquiry by platform, not reach or engagement. Engagement is a leading indicator worth watching, but it does not pay wages. We report the leads first and the vanity metrics underneath, and if a platform is not producing after a fair run we will recommend cutting it.
Yes. We have offices in Edmonton and Calgary and run social for businesses across Alberta, including St. Albert, Sherwood Park, Spruce Grove, Leduc, Red Deer, Airdrie and Camrose.
Where we work
Two Alberta offices, an in-house team, and no offshore subcontracting. We work across the Edmonton and Calgary metros and the corridor between them.
Head Office
Unit 101 – 10460 176 Street NWServing Calgary & Area
6600 36 St NE #120
