Enquiries Come From Instagram At Midnight
Direct messages, comments and story replies arrive outside hours into an inbox nobody is watching, and an unanswered DM is a booking gone.
Aesthetics has the highest no-show rate of any clinic category we work in, and the highest cost of acquiring the appointment in the first place. That combination is where most of the money goes.
Edmonton & CalgaryNo Lock-In ContractsYou Own The Work
What Actually Costs You Treatments
These are the specific places aesthetics clinics lose bookings they had already paid to generate.
Direct messages, comments and story replies arrive outside hours into an inbox nobody is watching, and an unanswered DM is a booking gone.
Free consultations get booked impulsively and forgotten. Without confirmation and reminders a meaningful share simply do not arrive.
Most injectables and treatments need repeating on a known interval. Clinics that do not contact people at the right point lose the repeat to whoever advertised last.
Free, No Obligation
Two business days. Straight to your inbox.
Send us your site and socials and we will show you where the bookings are leaking, including what we would not charge you to fix.
Two business days. No obligation.
Where We Focus
Instagram, Facebook, SMS and web enquiries in one place, answered instantly instead of whenever somebody checks.
Confirmation and reminders on every booking, which is the cheapest no-show reduction available.
Contact timed to the treatment somebody actually had, not a generic newsletter.
Visibility and social proof for a category where people research heavily before booking.
The Honest Numbers
Nine dollars a click is low for a category where a single client can be worth thousands over a year, which usually means fewer agencies are competing for this work than for dentistry or law. That is an argument for getting in early rather than a promise of anything.
How It Runs
Response times across every channel, no-show rate, and whether treatment cycles are contacted.
Week 1One inbox, instant replies and confirmation sequences before any spend on traffic.
Weeks 2 to 4Treatment cycles contacted on their real intervals.
Weeks 4 to 10Local search, reviews and content, once the bookings you already get are not leaking.
Weeks 8 to 12Common Questions
Within limits. Medical aesthetics advertising is regulated, and claims about outcomes need to be substantiated and consented. We will not write a promise you cannot stand behind, or use a patient image without documented consent.
It matters for the people who research you after seeing the profile, which for higher-ticket treatments is most of them. But if the leak is an unanswered inbox, fix that first.
Confirmation and reminders reliably help, and we will measure it rather than assert it. We cannot make someone turn up.
No. Month to month, and you keep every asset we build including the client list.
The platform behind the work
Every one of these is a booking you already paid to generate, lost after the person had raised their hand.
Aesthetics enquiries arrive on social, out of hours, and an unanswered message reads as a clinic that is not interested.
Free consults are booked on impulse. Without confirmation and reminders a meaningful share never arrive, and that slot cannot be resold.
Most treatments repeat on a known interval. Miss the window and the client books wherever they saw an advert that week.
This category is researched heavily before booking, and recent reviews are most of what a stranger has to go on.
What it does
Instagram, Facebook, SMS and web enquiries land together, with an AI assistant answering pricing and availability questions in seconds and booking the consult.
Confirmation and reminder sequences on each booking, and an easy way to rebook rather than simply not show.
Contact based on what the client actually had and when it is due, not a generic monthly email.
Triggered after treatment, never gated to screen out unhappy clients.
It replaces a social inbox tool, a CRM, an SMS and email platform, a reminder service and a review-request subscription.
You own the data. Your client list, treatment history and conversations stay yours and export in full on request. Any before-and-after imagery we use needs documented consent — we will not publish a client photo without it.
About the numbers below. We do not yet have click-cost and conversion benchmarks specific to medical aesthetics, so the calculator below is running on our Massage & Wellness figures, which are the closest category we have real data for. Treat the output as directional rather than exact, and ask us to run your actual numbers when we speak.
Plan your numbers
Pick your industry, set your budget, and put in your own numbers. This runs on published Canadian ad costs and industry conversion benchmarks — the sources are listed underneath.
Planning estimate only · built from published benchmarks, not a forecast of your results
What you put into paid search in a month. Leave it where it is if you are only planning.
Your number, not ours. First job, first course of treatment, or lifetime value — whichever you actually manage against.
Of the people who enquire, how many buy. Set this to your own number.
Be honest about evenings and weekends. The 37% default is the share of 2,241 companies that managed it in the Harvard Business Review audit.
The gap, per month
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How this is calculated. Clicks = budget ÷ cost per click. Cost per click is the midpoint of Google’s own low and high top-of-page bid estimates for that industry in Canada. Enquiries = clicks × the median Google Ads search conversion rate for that category in the
WordStream 2026 benchmark study (13,474 campaigns, April 2025 – March 2026). Enquiries you do not answer quickly are modelled as one seventh as likely to convert, from the
Harvard Business Review audit of 2,241 companies, which found firms replying within an hour were roughly seven times likelier to qualify a lead.
Where to be sceptical. That seven-times figure describes a salesperson picking up the phone. An automated first reply is not the same thing, so treat the right-hand column as the size of the opportunity, not a promise. Benchmarks are medians across many advertisers; your own account will differ. Nothing here is a quote.
Come And See Us
Head Office
Unit 101 – 10460 176 Street NWServing Calgary & Area
6600 36 St NE #120Edmonton
Unit 101 - 10460 176 Street NW, Edmonton, AB T5S 2E4
Calgary
6600 36 St NE #120, Calgary, AB T3J 4C8
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