Pay Per Click · Edmonton & Calgary
We run Google, Bing and paid social campaigns for Alberta service businesses, and report on cost per lead rather than clicks. Managed in-house from Edmonton and Calgary.
5.0★ On Google15 Alberta Clients2 Alberta OfficesNo Offshore Work
Quick answer
A PPC agency runs your paid search and paid social advertising: keyword and audience research, writing the ads, building landing pages, setting bids and budgets, and — the part most agencies skip — tracking which clicks turned into phone calls and booked work.
The measure that matters is cost per qualified lead, not clicks or impressions. A campaign with a low cost per click and no enquiries is a campaign losing money quietly. We report against leads, and we show you the search terms your money was actually spent on.
Why campaigns waste money
These three account for most of the wasted spend we find when we audit an existing account.
Google will happily spend your budget on searches that have nothing to do with your business. Without a maintained negative keyword list, a plumber ends up paying for “plumbing courses” and “plumber salary”. The first thing we do on any audit is pull the search terms report and show you where the money went.
Get my free proposalSomeone searching for emergency furnace repair should not land on a general homepage and be asked to find the right page themselves. Every campaign we run points at a page built for that specific search, with one obvious next step.
Get my free proposalCounting page views or button clicks as conversions makes a dashboard look healthy while the phone stays quiet. We define a conversion as a form fill, a tracked call or a booking — and nothing else.
Get my free proposalFree, no obligation
Two business days. Straight to your inbox.
Give us read access to your existing Google Ads account and we will tell you where the money is going before you spend anything with us. If the account is fine, we will say so.
Two business days. Straight to your inbox.
What we manage
One team handles the ads, the landing pages and the tracking — so nothing falls between two vendors.
Keyword research, ad copy, ad extensions and negative keyword maintenance, structured around the services you actually want more of.
Radius and city targeting built around where you actually travel, so you are not paying for clicks three hours away.
Purpose-built pages for each campaign, designed and hosted by us, with the form and click-to-call above the fold on mobile.
Form fills, tracked calls and bookings wired into Google Ads and Analytics so bidding optimises toward real leads.
Meta and LinkedIn campaigns to reach people who visited but did not enquire, at a fraction of the cost of a fresh click.
Monthly reporting on spend, leads and cost per lead — with the search terms report attached, so you can see it yourself.
Our track record
Numbers from our own client base, not industry averages.
Figures reflect our current retained client base. Paid results vary with budget, competition and season.
How we start
Timeframes below are typical ranges and depend on account access, landing page scope and budget approval.
We review your existing account or your market if you are starting fresh, then agree the campaign structure, budget and target cost per lead.
Typically week 1Campaigns, ad copy, landing pages and conversion tracking are built and tested, then launched with a controlled budget.
Typically weeks 2–3, scope dependentSearch term pruning, bid adjustments and ad testing every week, with a plain-English report each month.
Ongoing, monthly reportingPeople also ask
There are two numbers: your ad budget, which goes to Google, and the management fee, which comes to us. Budget depends on how competitive your terms are and how many leads you want — some Edmonton trades can generate steady work on a modest daily budget, while competitive legal and medical terms cost considerably more per click. We size both in the proposal after looking at your market, and we put the assumptions in writing.
Ads can generate clicks the day they go live, but the first two to four weeks are largely learning — gathering search term data, pruning waste and finding which ads and pages convert. Most accounts settle into a reliable cost per lead somewhere in the second or third month. Anyone promising a stable cost per lead in week one has not run enough accounts.
They answer different questions. PPC buys visibility today and stops the moment you stop paying; SEO compounds slowly and keeps working. Most of our clients run both — ads to cover the high-intent terms immediately, SEO to reduce how much of that traffic they have to keep buying. If your budget only stretches to one, we will tell you which one fits your situation rather than selling you both.
It varies enormously by industry and by whether the search was branded. Rather than chase a benchmark, look at the chain: are the right people clicking, and are those clicks becoming enquiries? A high click-through rate on searches that never convert is an expensive vanity metric. We report the whole chain, not just the top of it.
You do. We work inside your account, or we set one up in your name and give you admin access from day one. If you leave, the account, the history and the data stay with you. We do not run client campaigns inside an agency-owned account you cannot take with you.
We quote a management fee in the proposal so you know what you are paying before you commit. We are wary of pure percentage-of-spend models because they reward the agency for spending more of your money, not for lowering your cost per lead.
Yes, and it is a common starting point. We take read access first and send you a wasted-spend review before you commit to anything. Sometimes the account is fundamentally sound and just needs maintenance — if that is the case we will tell you, even though it means a smaller engagement.
Yes. We have offices in Edmonton and Calgary and run campaigns across Alberta, including St. Albert, Sherwood Park, Spruce Grove, Leduc, Red Deer, Airdrie and Camrose. Geographic targeting is set to the area you can actually service, not an arbitrary radius.
Where we work
Two Alberta offices, an in-house team, and no offshore subcontracting. We work across the Edmonton and Calgary metros and the corridor between them.
Head Office
Unit 101 – 10460 176 Street NWServing Calgary & Area
6600 36 St NE #120
