Mobile Marketing · Edmonton & Calgary
SMS campaigns, missed-call text-back, mobile-first landing pages and conversational messaging. Built around the fact that most local searches now happen on a phone.
5.0★ On Google15 Alberta Clients2 Alberta OfficesNo Offshore Work
Quick answer
Mobile marketing is everything that reaches a customer on their phone — SMS, mobile-optimised web and ads, click-to-call, and automated messaging like missed-call text-back. For a local service business it is less a separate channel than a lens applied to all the others.
The reason it deserves its own attention is response rate. A text message is typically read within minutes, where an email may sit unopened for days. That makes SMS the right tool for time-sensitive things — appointment reminders, a missed call, a quote that is about to expire — and the wrong tool for a newsletter.
Where mobile leads are lost
Each of these is silent — nothing shows up in a report to tell you it happened.
When a local service business misses a call, most callers do not leave a voicemail — they call the next business on the list. An automatic text sent within seconds of a missed call recovers a share of those people who would otherwise have simply gone elsewhere.
Get my free proposalA form that needs pinch-zoom, a phone number that is not tappable, a hero image that pushes the enquiry button below three scrolls — all invisible to whoever approved the design on a large monitor. We test on real devices.
Get my free proposalTexting a customer a monthly newsletter is the fastest way to get opted out of. SMS earns its access by being useful and occasional: the reminder, the confirmation, the response to a missed call. We set the rules before we set up the campaigns.
Get my free proposalFree, no obligation
Two business days. Straight to your inbox.
Tell us how enquiries currently reach you and what happens when nobody answers the phone. We will send back what we would automate first.
Two business days. Straight to your inbox.
What we set up
Practical automations, not another channel to feed.
An automatic text within seconds of a missed call, so the caller gets a response before they dial your competitor.
Appointment reminders, confirmations and time-sensitive offers — the messages people genuinely want to receive.
Designed at phone width first, with the form and the call button where a thumb can reach them.
A single inbox for SMS, web chat and social messages so your front desk is not switching between five apps.
Opt-in capture, records and opt-out handling set up correctly from the start.
Which messages produced replies, bookings and revenue — reported alongside your other channels, not separately.
Our track record
Numbers from our own client base, not industry averages.
Figures reflect our current retained client base. Results vary by industry, call volume and how the automations are used.
How we start
Timeframes below are typical ranges and depend on your phone system and booking software.
We place test enquiries from a phone, miss a call deliberately, and find where the experience breaks.
Typically week 1Missed-call text-back, reminders and consent capture set up in LinkBuffer Cloud and connected to your phone and booking systems.
Typically weeks 2–3, scope dependentMonthly reporting on messages sent, replies received and bookings produced.
Ongoing, monthly reportingPeople also ask
An automation that sends a text message to anyone whose call you did not answer, usually within seconds — something along the lines of “Sorry we missed you, how can we help?”. It works because most people who call a local business and get no answer do not leave voicemail; they call the next result. A text arriving immediately gives them a reason to stay with you, and turns a lost call into a conversation your team can pick up when free.
Yes. CASL covers text messages as well as email, which means you need provable consent, clear identification of your business, and a working opt-out in every message. We set consent capture and record-keeping up correctly, but confirm your specific obligations with your own advisor — we are not lawyers.
Rarely, and only with a reason. Transactional messages — reminders, confirmations, responses — can be frequent because people want them. Promotional texts should be occasional; more than about one or two a month and opt-out rates climb quickly. SMS access is easy to lose and hard to rebuild.
Usually yes, or a number that can be text-enabled. Many Alberta businesses run a landline that cannot receive texts, which means missed-call text-back needs a routed number in front of it. We work out what your current setup supports before quoting.
For anything time-sensitive, yes — texts are read almost immediately where email may wait days. For anything long, informative, or regular, email is better and cheaper. Most of our clients run both, with a clear rule about which messages go where. Using them interchangeably is how businesses get opted out of both.
Where the enquiry button sits, how many form fields you can reasonably ask for, whether the phone number is a tap-to-call link, and how heavy the page is on a patchy connection. These sound minor and are collectively the difference between a page that converts on mobile and one that does not. Most sites are designed on a desktop and only checked on a phone afterwards.
Often, yes — it depends on whether your system exposes an API or webhooks. We check before quoting rather than discovering a closed system mid-build. Where a direct integration is not possible we will tell you what the workaround costs in manual steps so you can decide whether it is worth it.
Yes. We have offices in Edmonton and Calgary and work across Alberta, including St. Albert, Sherwood Park, Spruce Grove, Leduc, Red Deer, Airdrie and Camrose.
Where we work
Two Alberta offices, an in-house team, and no offshore subcontracting. We work across the Edmonton and Calgary metros and the corridor between them.
Head Office
Unit 101 – 10460 176 Street NWServing Calgary & Area
6600 36 St NE #120
