01
One site for two audiences
An employer evaluating whether to trust you with a hire and a candidate looking for work need different pages, different proof and different calls to action. Blending them weakens both.
Get my free proposalStaffing & Recruitment Agencies · Edmonton & Calgary
Staffing Agency Marketing In Edmonton — Win Employers And Candidates At Once
We get Alberta staffing and recruitment agencies found by the employers who need to hire and the candidates who need placing, and keep both sides of the marketplace fed. Run in-house from Edmonton and Calgary.
5.0★ On Google15 Alberta Clients2 Alberta OfficesNo Offshore Work
15
Alberta Businesses On Retainer
5.0★
From 10 Client Reviews
123k+
Contacts On LinkBuffer Cloud
5.4×
Average Lead Growth
Straight answer
What does staffing agency marketing involve?
A staffing agency is a two-sided marketplace and each side has to be marketed separately. Employers search "staffing agency Edmonton" or "hire welders Alberta" when they are already behind. Candidates search job titles and locations. A site that speaks only to one side starves the other.
In practice: a complete Google Business Profile, distinct employer and candidate sections, sector pages, reviews, and a job board that actually gets indexed.
Two-sided
Employers and candidates both
Sector pages
How employers search
Job indexing
Free candidate traffic
In-house
No offshore subcontracting
Why it matters
Three things that cost Alberta staffing agencies placements
None of these are exotic. We find them on almost every agency we audit.
02
No sector pages
Employers search by role and sector — industrial, trades, administrative, healthcare, skilled labour. A generic "our services" page does not rank for any of them and does not sound like a specialist.
Get my free proposal03
The job board is invisible to Google
Job postings with proper structured data can be indexed and surfaced directly in Google’s job results. Most agency job boards are built in a way that produces none of that, which throws away the cheapest candidate traffic available.
Get my free proposalFree proposal
Get a staffing agency marketing proposal — including an audit of your current visibility
No cost, no obligation
Tell us where your new customers come from now. We will send back what we would change, in what order, and what it would cost.
- A local search and review audit for your agency and your nearest competitors
- A recommended plan covering both the employer and candidate sides
- A written scope, with the assumptions listed
Google PartnerEdmonton & Calgary OfficesNo Lock-In Contracts
Get My Free Proposal
Two business days. Straight to your inbox.
What we do
Staffing and recruitment marketing services for Edmonton and Calgary
Pick the parts you need. Most agencies start by separating the two audiences.
Local SEO and map ranking
Google Business Profile build-out, employer-side service and sector pages, citation cleanup and the on-page work that gets you found by hiring managers across your catchment.
Sector and role pages
Industrial, trades, administrative, healthcare, logistics and executive search, each written for the employer hiring into that sector.
Job board and structured data
A job board built so postings carry proper job-posting markup and can be surfaced in Google’s job results, bringing in candidates without ad spend.
Review generation
An automated request to both placed candidates and hiring clients through LinkBuffer Cloud. Never gated — everyone gets asked.
Website with two clear paths
A fast site where an employer and a candidate each land somewhere built for them within one click.
Google Ads
Employer-side search campaigns for hiring terms, with negatives that keep you out of job-seeker and HR-software searches.
Proof
What our Alberta clients see
These are our own numbers across the businesses we run marketing for.
15
Alberta businesses on retainer
5.0★
From 10 client reviews
123k+
Contacts on LinkBuffer Cloud
5.4×
Average lead growth
Figures reflect our current retained client base. Paid results vary with budget, competition and season.
How it runs
From audit to booked work
Typical ranges — your business may move faster or slower depending on how much groundwork exists.
Audit and plan
We review your profile, rankings on the employer side, job board indexing, reviews and both enquiry paths, then sequence the work by which side is the current bottleneck.
Week 1Build and fix
Profile rebuild, sector pages, job board markup, site restructure, review automation switched on, tracking installed.
Weeks 2–8Rank, measure, adjust
Local rankings usually start moving in two to three months. Job board indexing can bring candidate traffic sooner than that once the markup is right.
Month 3 onwardPeople also ask
Staffing agency marketing questions Alberta agencies ask
How do staffing agencies get more employer clients?
Rank for the searches hiring managers actually use — sector and role plus city — and make the employer side of the site a real section rather than a page. Employers are evaluating risk, so screening process, replacement guarantees and sector depth matter more than slogans.
How do we attract more candidates without paying for ads?
Get the job board indexed properly. Job postings marked up with job-posting structured data can appear in Google’s job results, which is a large free candidate channel most agency sites are not eligible for because their board was never built for it.
Should employer and candidate content be on the same site?
Same site, clearly separated. Two distinct sections with their own navigation and calls to action. Splitting into two domains usually costs more in SEO than it gains in clarity.
Do sector pages really matter?
They are usually the difference between ranking and not. "Staffing agency" is contested and generic; "industrial staffing agency Edmonton" or "healthcare recruitment Alberta" is winnable and attracts the employer you can actually serve well.
Do reviews matter for a staffing agency?
Yes, and from both sides. Candidate reviews build the supply side; client reviews de-risk the decision for a hiring manager. Agencies are often reviewed mostly by disgruntled candidates, which an active request process corrects.
Is Google Ads worth it for staffing?
On the employer side, often yes — hiring urgency makes those searches convert. On the candidate side it is usually cheaper to fix job board indexing than to buy traffic.
How long does it take to see results?
Employer-side rankings typically start shifting in two to three months, with enquiry volume following in the three to six month range. Candidate traffic from proper job indexing can appear within weeks.
Do you work with agencies outside Edmonton and Calgary?
Yes. We work with businesses across Alberta from our two offices, and the local search work is the same in any town.
Where we work
Staffing agency marketing in Edmonton, Calgary and across Alberta
Two Alberta offices, and clients in towns across the province.
Edmonton
Head Office
Unit 101 – 10460 176 Street NWEdmonton, AB T5S 2E4
(587) 849-0706
info@linkbufferstudios.com
Mon–Sat · 9am–9pm
Calgary
Serving Calgary & Area
6600 36 St NE #120Calgary, AB T3J 4C8
(587) 849-0706
info@linkbufferstudios.com
Mon–Sat · 9am–9pm