Optometry Marketing In Edmonton — Fill The Exam Schedule

Rank in the top three map results for "optometrist" and "eye exam" in your area, keep reviews recent, and make online booking obvious. Then add a page for each specialty service so you also rank for dry eye, myopia control and contact lens fitting rather than only general exams.

For most clinics it is the single highest-return piece of marketing, because the patient already knows you and the appointment is due. An automated reminder at the right interval routinely fills slots that would otherwise go empty, at a fraction of the cost of acquiring a new patient.

The Alberta College of Optometrists sets standards of practice covering advertising, including rules about claims, comparisons and testimonials. We write copy to sit inside those standards and flag anything close to the line, but the final compliance call rests with your registered optometrists.

Exams, in almost every case. The exam is the appointment that brings someone into the clinic, and optical sales follow from it. Advertising frames puts you in a price comparison against online retailers you cannot win.

Enough to be competitive with the clinics ranking above you, and recent enough that the newest is weeks old. Both volume and recency feed local ranking, and both feed the patient comparing two clinics.

Local rankings typically start shifting in two to three months, with booking volume changing more often in the three to six month range. Recall and reactivation can produce bookings within the first few weeks.

Yes. We work with businesses across Alberta from our two offices, and the local search work is the same in any town. Smaller markets are often easier to rank in.

We can run an audit and tell you what we would do differently, and you can take that to your current agency or to us. We would rather give you a straight assessment than talk you into switching.