01
The Enquiry Is Made In A Crisis
A fall, a hospital discharge or a diagnosis triggers the search, usually at night and usually urgently. A reply two days later arrives after the family has arranged something else.
Home Care Marketing Edmonton The Person Searching At Two In The Morning Is A Daughter, Not A Client.
Home care enquiries are made in a crisis by an adult child who has just realised a parent cannot manage alone. Speed and reassurance decide these, almost never price.
Edmonton & CalgaryNo Lock-In ContractsYou Own The Work
15
Alberta Businesses On Retainer
5.0★
From 10 Client Reviews
123k+
Contacts On LinkBuffer Cloud
5.4×
Average Lead Growth
What Actually Costs You Clients
Three Things That Are Different About Home Care
These are the places home care agencies lose families who had already reached out.
02
The Decision Involves Several People
Siblings, a spouse and often the parent all weigh in. A single phone call is rarely the whole decision, and nothing follows up through the discussion.
03
Referral Relationships Are The Real Channel
Discharge planners, case managers and physicians send most of the work, and those relationships fade without deliberate contact.
Free, No Obligation
A Real Audit, With The Awkward Bits Left In
Two business days. Straight to your inbox.
Send us your website and we will show you where families are dropping out, including what we would not charge you to change.
- How fast an out-of-hours enquiry is actually answered
- Whether anything follows up through a multi-week family decision
- How your credentials and screening read to a worried daughter
- What we would fix first, and what we would leave alone
Built In EdmontonYou Own The WorkNo Lock-In Contracts
Get My Free Proposal
Two business days. No obligation.
Where We Focus
What Moves The Needle For A Home Care Agency
Out-Of-Hours Response
Crisis enquiries answered with reassurance in seconds, at whatever hour they arrive.
Family Decision Nurture
Useful, unpushy contact across the weeks a family takes to decide.
Trust And Credentials
Screening, training and insurance made visible before the call rather than explained during it.
Referral Relationships
Discharge planners and case managers contacted consistently instead of when somebody remembers.
The Honest Numbers
What This Market Actually Looks Like
50
Canadian Searches A Month For Home Care Marketing
$7.94
What A Click Costs In This Category
0
Measurable Volume For The Edmonton Version
15
Alberta Businesses On Retainer
Under eight dollars a click is unusually cheap for a service where a single client can be worth tens of thousands over a placement. That gap usually means the category is under-marketed rather than that it does not work.
How It Runs
The First Ninety Days
Audit And Baseline
Out-of-hours response, what follows an enquiry, and how your credentials read to a stranger in distress.
Week 1Fix The Crisis Response
Immediate, human-sounding acknowledgement at any hour, before spending on traffic.
Weeks 2 to 4Support The Family Decision
A nurture sequence written for people choosing care for a parent, not for buyers of a product.
Weeks 4 to 10Rebuild Referral Contact
Discharge planners and case managers on a consistent schedule.
Weeks 8 to 12Common Questions
Your Questions, Answered
Is an automated first reply appropriate when a family is in crisis?
Only if it sounds like a person acknowledging them and sets a real expectation of when a human will call. We write these carefully, and we would rather it said less than sound like a sales bot at two in the morning.
Can you guarantee more placements?
No. We can show you how many enquiries currently go unanswered out of hours, which in this category is usually the number that matters most.
Most of our work comes from discharge planners. Does this help?
It helps keep those relationships warm and measurable. If referrals are genuinely covering your capacity, we will tell you to spend the money on staffing instead.
Do we have to sign a long contract?
No. Month to month, and you keep every asset we build.
The platform behind the work
Where Home Care Enquiries Are Lost
A family that contacts you and hears nothing back assumes you are full. Usually you were just closed.
01
The Two AM Enquiry
Crises do not keep office hours. A worried adult child who gets no reply calls the next agency before breakfast.
02
The Family Still Deciding
Siblings need to agree and a parent needs persuading. That takes weeks, and almost nothing stays in touch across it.
03
The Referral Source Gone Quiet
A discharge planner who has not heard from you in six months sends families somewhere else, without any ill will.
04
The Enquiry Nobody Could Attribute
Without knowing which source produced a placement, the budget gets set on instinct.
What it does
What LinkBuffer Cloud Handles For An Agency
Acknowledges At Any Hour
An assistant replies immediately with reassurance and a clear commitment about when a person will call back, rather than leaving a frightened family in silence.
Stays Present Through The Decision
Weeks of useful, easy-to-stop contact written for people choosing care for a parent.
Keeps Referral Sources Warm
Scheduled contact with discharge planners and case managers so the relationship does not fade.
Attributes Every Placement
Each enquiry keeps its source through to placement, so you know what is actually working.
It replaces a CRM, an after-hours answering service, an email and SMS platform, a referral tracking spreadsheet and a review-request tool.
You own the data. Your client and referral records stay yours and export in full on request. Health information handled through the platform is covered by Alberta privacy legislation, and we set it up on that basis rather than as an afterthought.
About the numbers below. We do not have click-cost and conversion benchmarks specific to home care, so the calculator below runs on our Massage & Wellness figures — the nearest category we hold real data for, and an imperfect match. Treat the output as a rough shape rather than your numbers, and ask us to run the real ones when we speak.
Plan your numbers
What Are Your Slow Replies Actually Costing?
Pick your industry, set your budget, and put in your own numbers. This runs on published Canadian ad costs and industry conversion benchmarks — the sources are listed underneath.
What you put into paid search in a month. Leave it where it is if you are only planning.
Your number, not ours. First job, first course of treatment, or lifetime value — whichever you actually manage against.
Of the people who enquire, how many buy. Set this to your own number.
Be honest about evenings and weekends. The 37% default is the share of 2,241 companies that managed it in the Harvard Business Review audit.
How it runs today
Clicks—
Enquiries—
Answered fast—
Gone cold—
Customers—
—
Every enquiry answered
Clicks—
Enquiries—
Answered fast—
Gone cold0
Customers—
—
The gap, per month
—
—
How this is calculated. Clicks = budget ÷ cost per click. Cost per click is the midpoint of Google’s own low and high top-of-page bid estimates for that industry in Canada. Enquiries = clicks × the median Google Ads search conversion rate for that category in the
WordStream 2026 benchmark study (13,474 campaigns, April 2025 – March 2026). Enquiries you do not answer quickly are modelled as one seventh as likely to convert, from the
Harvard Business Review audit of 2,241 companies, which found firms replying within an hour were roughly seven times likelier to qualify a lead.
Where to be sceptical. That seven-times figure describes a salesperson picking up the phone. An automated first reply is not the same thing, so treat the right-hand column as the size of the opportunity, not a promise. Benchmarks are medians across many advertisers; your own account will differ. Nothing here is a quote.
Come And See Us
Two Alberta Offices. No Offshore Work.
Edmonton
Head Office
Unit 101 – 10460 176 Street NWEdmonton, AB T5S 2E4
(587) 849-0706
info@linkbufferstudios.com
Mon–Sat · 9am–9pm
Calgary
Serving Calgary & Area
6600 36 St NE #120Calgary, AB T3J 4C8
(587) 849-0706
info@linkbufferstudios.com
Mon–Sat · 9am–9pm
