Hotels & Short-Term Rentals · Edmonton & Calgary
We help Alberta hotels, inns and short-term rental operators take bookings directly instead of paying commission on every one. Run in-house from Edmonton and Calgary.
5.0★ On Google15 Alberta Clients2 Alberta OfficesNo Offshore Work
Straight answer
Every booking through an online travel agency costs a commission, and most properties have quietly accepted that as the price of occupancy. But a traveller who finds you on an OTA will very often search your name before booking — and that search is your chance to win the booking directly. Hotel marketing is the work of capturing that moment and giving people a reason to book with you.
In practice: a complete Google Business Profile with booking links, a fast direct-booking site, rate parity done deliberately, reviews, and content for the reason people are visiting.
Why it matters
None of these are exotic. We find them on almost every property we audit.
If your own booking engine is slower, shows fewer photos and gives less information than the OTA page, the traveller books where the experience is better. Fixing the direct path is usually the fastest win available.
Get my free proposalTravellers will book with you directly if there is a reason — a better rate, a free upgrade, flexible cancellation, parking, late checkout. If the direct rate matches the OTA rate with no added benefit, there is no reason at all.
Get my free proposalPeople search the reason for the trip before they search hotels — an event, a conference, a hospital, an attraction. Pages built around proximity to those capture travellers before they ever open an OTA.
Get my free proposalFree proposal
No cost, no obligation
Tell us where your new customers come from now. We will send back what we would change, in what order, and what it would cost.
Two business days. Straight to your inbox.
What we do
Pick the parts you need. Most properties start with the direct booking path.
Google Business Profile build-out with booking links and full amenity data, plus the on-page work that gets you ranking for local accommodation searches.
A fast site with full photography, clear room information and a booking engine that does not lose people between selecting a room and paying.
A deliberate, defensible reason to book direct, structured so it does not breach your OTA agreements.
Pages for the events, venues, hospitals, conferences and attractions your guests are actually coming for, built to capture them earlier in the trip planning.
An automated post-stay request through LinkBuffer Cloud, plus help responding, since review scores drive both ranking and conversion.
Branded search protection so you are not paying an OTA for your own name, plus targeted campaigns around event and seasonal demand.
Proof
These are our own numbers across the businesses we run marketing for.
Figures reflect our current retained client base. Paid results vary with budget, competition and season.
How it runs
Typical ranges — your business may move faster or slower depending on how much groundwork exists.
We review your profile, local rankings, reviews, direct booking path, OTA dependency and rate structure, then sequence the work by what shifts commission soonest.
Week 1Profile rebuild, booking path fixes, reason-for-visit content, review automation switched on, tracking installed so direct versus OTA is measurable.
Weeks 2–8Direct booking share usually starts moving within the first couple of months because the fixes are conversion-side. Content-driven ranking gains follow in the three to six month range.
Month 3 onwardPeople also ask
Make the direct path better than the OTA path and give people a reason to use it. Faster site, better photos, clearer room information, and a tangible direct-booking benefit. Most properties lose direct bookings on the booking engine, not on the marketing.
Often yes, because OTAs bid on hotel brand names and will otherwise intercept travellers who were specifically looking for you. Branded clicks are cheap relative to the commission saved on a booking.
Travellers frequently discover a property on an OTA and then search its name directly before booking. If your own site and Google Business Profile are strong at that moment, you convert a booking the OTA effectively advertised for you — without paying commission.
More than almost anything else. Review scores feed local ranking, they are the primary filter travellers apply, and a half-point difference visibly changes conversion. An automated post-stay request is the practical way to keep the volume and recency up.
If you have more than a couple of units, yes. Direct booking removes the platform fee and gives you the guest relationship. Below that scale, the effort usually does not pay for itself.
Reason-for-visit pages. People search the event, conference, hospital or attraction before they search hotels. Being the property that ranks for "hotels near" that thing captures them earlier than competing on generic accommodation terms.
Direct booking share often moves within the first two months because most of the early work is conversion-side. Ranking-driven gains take the usual three to six months.
Yes. We work with businesses across Alberta from our two offices, including smaller-town and resort properties.
Where we work
Two Alberta offices, and clients in towns across the province.
Head Office
Unit 101 – 10460 176 Street NWServing Calgary & Area
6600 36 St NE #120
