Email Marketing · Edmonton & Calgary
Every business has a list it is under-using. We turn yours into repeat work with automated follow-up, reactivation campaigns and email your customers actually open.
5.0★ On Google15 Alberta Clients2 Alberta OfficesNo Offshore Work
Quick answer
Because it is the only marketing channel you own outright. Your Google rankings depend on an algorithm, your social reach depends on a platform, your ads stop the day you stop paying — but your email list keeps working, and nobody can change the rules on you.
For a service business the highest-value use is almost never the newsletter. It is follow-up — the enquiry who did not book, the customer who has not been back in fourteen months, the quote that went quiet. That work runs automatically once it is set up, and it costs nothing per send.
Why lists go stale
Almost every Alberta business we start with has at least two of these.
Hundreds or thousands of past customers in a booking system or spreadsheet, never contacted since. That is the cheapest revenue available to most businesses, and it is usually the last thing anyone gets around to.
Get my free proposalMost enquiries do not convert on first contact. Without an automated sequence, those people are simply lost — not because they chose a competitor, but because nobody followed up twice.
Get my free proposalA past customer, a cold enquiry and a current client need different emails. Sending all three the same newsletter trains people to ignore you, and unsubscribes the ones who were closest to buying.
Get my free proposalFree, no obligation
Two business days. Straight to your inbox.
Tell us what system your customer list lives in and what you currently send. We will send back what we would automate first — usually the sequence with the fastest payback.
Two business days. Straight to your inbox.
What we set up
Automations that run without you, and campaigns worth sending.
Enquiry nurture, quote follow-up and post-visit sequences that run the moment someone comes in, without anyone remembering to send them.
Bringing back customers who have not been in touch for months. Usually the highest-return campaign we run for a new client.
Written to be useful rather than promotional, at a cadence you can sustain.
Splitting the list by relationship and cleaning out addresses that damage your deliverability.
Canada’s anti-spam rules are stricter than most templates assume. We set consent capture and record-keeping up correctly.
Which sequence produced which booking, tracked back through LinkBuffer Cloud or your CRM.
Our track record
Numbers from our own client base, not industry averages.
Figures reflect our current retained client base. Email results depend heavily on list size, list age and consent quality.
How we start
Timeframes below are typical ranges and depend on how your list is currently stored and what state it is in.
We find where your contacts actually live, check consent status, and clean out what will damage deliverability.
Typically week 1Follow-up and reactivation sequences written, built and tested before a single live send.
Typically weeks 2–4, scope dependentCampaigns go out on an agreed cadence, with reporting on what produced enquiries and what did not.
Ongoing, monthly reportingPeople also ask
Benchmarks are less useful than they used to be, because Apple and other providers now pre-load images and inflate opens artificially. Treat open rate as a rough trend rather than a number to compare against an industry average. The figures worth watching are clicks, replies, and bookings attributable to the send — those cannot be faked by a privacy proxy.
Yes. CASL applies to commercial electronic messages sent to or from Canada, and it is stricter than the rules most email templates are built around — it requires provable consent, clear identification and a working unsubscribe. We set consent capture and record-keeping up correctly, but this is a legal matter and you should confirm your obligations with your own advisor; we are not lawyers.
Often yes, under CASL’s implied-consent provisions arising from an existing business relationship — but those have time limits and conditions, and they are not a blanket permission. We will help you work out which parts of your list are safe to contact and which need consent refreshed first, and recommend you confirm the approach with your advisor.
Less often than most guides suggest, and more consistently. For a typical service business, once or twice a month for the newsletter plus automated sequences triggered by behaviour is plenty. The automations do most of the earning; the newsletter mostly keeps you remembered.
Not necessarily. If you already use LinkBuffer Cloud, email, SMS and the CRM are in one place, which makes attribution much easier. If you are on Mailchimp, Klaviyo or similar and it works, we will use it. We are not going to migrate you for the sake of it.
Usually a reactivation campaign to past customers. The list already exists, the relationship already exists, and the cost per send is effectively zero — so it tends to pay back before anything else we build. That is normally where we start.
Yes, and you should be able to export it in full at any time. Any platform that makes leaving difficult is a platform to avoid. We set things up so the list is yours regardless of who manages it.
Yes. We have offices in Edmonton and Calgary and work across Alberta. Email work is done remotely — what matters is access to your list and your CRM.
Where we work
Two Alberta offices, an in-house team, and no offshore subcontracting. We work across the Edmonton and Calgary metros and the corridor between them.
Head Office
Unit 101 – 10460 176 Street NWServing Calgary & Area
6600 36 St NE #120
