Web Analytics · Edmonton & Calgary
Most Alberta businesses are making budget decisions on numbers that are wrong. We fix the tracking first, then tell you where your leads really come from.
5.0★ On Google15 Alberta Clients2 Alberta OfficesNo Offshore Work
Quick answer
Web analytics is the measurement of what people do on your website and where they came from — so that marketing spend can be judged on results rather than opinion. In practice it means three things: collecting the data correctly, attributing each lead to its source, and reporting it in a form a business owner can act on.
The first of those is where most setups fail. If phone calls are not tracked, GA4 events fire on the wrong actions, or Google Ads and Analytics disagree about what a conversion is, every report built on top is wrong in a direction nobody can see.
Why your numbers lie
We find at least one of these in almost every account we audit.
For most Alberta service businesses the majority of enquiries are phone calls. If those calls are not tracked back to the page and the campaign that produced them, your reports systematically undervalue whichever channel drives calls — usually local search — and you end up cutting the thing that works.
Get my free proposalWhen page views, scroll depth and outbound clicks are all logged as conversions, the total looks healthy and means nothing. Google Ads then optimises bidding toward those non-events. We define conversions as enquiries and bookings, and remove the rest.
Get my free proposalA twenty-tab dashboard nobody opens is not measurement. The useful report answers three questions: how many enquiries, from where, at what cost. If it takes longer than two minutes to answer those, it is the wrong report.
Get my free proposalFree, no obligation
Two business days. Straight to your inbox.
Give us read access to your Analytics, Tag Manager, Search Console and Ads accounts and we will tell you what is being measured wrongly — before you commit to anything.
Two business days. Straight to your inbox.
What we set up
Measurement that a business owner can actually use to decide where next month’s budget goes.
Built properly from the start, or rebuilt if the current setup is counting the wrong things.
Dynamic number insertion so phone enquiries are attributed to the page, keyword and campaign that produced them.
One clear definition of a lead, applied consistently across Analytics, Ads and your CRM so the numbers reconcile.
Which queries actually bring you visitors, which pages are losing impressions, and where AI overviews are taking the click.
Enquiries, sources and cost per lead on one page, with the detail underneath if you want it.
Connecting leads through to booked work in LinkBuffer Cloud or your own CRM, so you measure revenue rather than form fills.
Our track record
Numbers from our own client base, not industry averages.
Figures reflect our current retained client base. Results vary by industry, budget and starting position.
How we start
Timeframes below are typical ranges and depend on how many systems are involved and how quickly account access comes through.
We check every measurement point against reality — including placing test enquiries ourselves to see whether they are recorded correctly.
Typically week 1Conversions redefined, call tracking installed, GA4 and Ads reconciled, Search Console connected.
Typically weeks 2–3, scope dependentA monthly report you will actually read, and a quarterly review of what the numbers say you should change.
Ongoing, monthly reportingPeople also ask
Because they count differently by design. Ads attributes a conversion to the click that caused it, including clicks from days earlier; Analytics attributes to the session where it happened, using a different attribution model. A gap is normal. A large or growing gap usually means duplicate tags, a mis-defined conversion, or consent settings dropping data — and that is worth investigating.
If a meaningful share of your enquiries arrive by phone — which for most Alberta trades, clinics and professional services is the majority — then yes, or you are measuring only part of your business. Without it you will consistently under-credit the channels that make the phone ring and over-credit the ones that generate form fills.
GA4 tells you what happened on the website. It does not tell you which enquiries became customers or what they were worth. For a service business, the useful picture comes from joining GA4 to call tracking and to your CRM, so you can see cost per booked job rather than cost per form fill.
You do. We work in your accounts, or set them up in your name with you as owner. If we part ways, the historical data stays with you — which matters, because analytics history cannot be recreated after the fact.
That is the point of the exercise, and the honest answer is that we can get you close, not perfect. Multi-touch journeys, offline conversations and word of mouth will always blur attribution. What good measurement gives you is a reliable enough signal to move budget with confidence, and the ability to tell when something has genuinely changed.
Correct measurement and privacy compliance pull in the same direction more often than people assume — both require you to know exactly what you are collecting and why. We set up consent handling so you are collecting lawfully, and we will tell you where that costs you data rather than pretending it does not.
Tracking can be fixed within a couple of weeks. The data becomes useful for decisions once you have enough of it — usually four to eight weeks for a business with steady enquiry volume, longer if volumes are low or seasonal. We will not build conclusions on a fortnight of data and neither should anyone else.
Yes. We have offices in Edmonton and Calgary and work across Alberta. Analytics work is done remotely — what matters is access to your accounts, not proximity.
Where we work
Two Alberta offices, an in-house team, and no offshore subcontracting. We work across the Edmonton and Calgary metros and the corridor between them.
Head Office
Unit 101 – 10460 176 Street NWServing Calgary & Area
6600 36 St NE #120
