Conversion Rate Optimization — More Leads From The Traffic You Already Have

It varies so much by industry and traffic source that benchmarks are close to useless for decision-making. A clinic taking branded search traffic might convert at 10% or more; a cold paid-social audience for a considered purchase might convert under 1% and still be profitable. The only comparison that matters is your site against itself last month. We set your baseline first, then measure against it.

For formal A/B testing you need enough conversions for the result to mean anything — typically a few hundred conversions per variant before the numbers are trustworthy. Below that, we still do CRO, but through fixing clear defects and usability problems rather than split tests. We will tell you honestly which category your site falls into before you pay for anything.

In order: fix tracking so you can see the truth, find the step where people leave, remove whatever is causing it, and prove the change with data. Most gains come from unglamorous work — shorter forms, faster pages, clearer next steps, tap-to-call that works. Redesigns are occasionally the answer, but they are the expensive answer and rarely the first one.

Usually, if you already have traffic. Doubling your conversion rate has the same effect on leads as doubling your ad spend, but you only pay for it once. If you have very little traffic, the order reverses — there is nothing to optimise yet, and the money is better spent getting visitors first. We will say which situation you are in.

Only where the evidence says to. We are not looking for reasons to rebuild your site — we are looking for the specific things costing you enquiries. Sometimes that is a single form field. If a full redesign genuinely is the answer, we will show you the data behind that recommendation rather than asserting it.

Clear defects — a broken form, an untappable phone number, a page taking eight seconds on mobile — produce results as soon as they are fixed. Tested changes take longer, because the test has to run until the result is reliable. On a typical Alberta service business site, expect the first meaningful, proven gain somewhere in the second or third month.

A new site should be built with conversion in mind from the start, which is different from running a CRO programme. Once it has been live long enough to gather real data, CRO tells you what your assumptions got wrong. Nobody guesses right on the first build — the site that converts is the one that has been corrected a few times.

Yes. We have offices in Edmonton and Calgary and work across Alberta, including St. Albert, Sherwood Park, Spruce Grove, Leduc, Red Deer, Airdrie and Camrose. CRO work is done remotely regardless — what matters is access to your analytics, not proximity.