Competitive Alberta clicks run into the tens of dollars, and in some categories far past that. At those prices the gap between a tight account and a lazy one is not a few percent. It is most of your budget, spent on people who were never going to call.
5.0★ On Google 15 Alberta Clients 2 Alberta Offices No Offshore Work
Where the money actually goes
We have taken over a lot of Calgary accounts. It is nearly always the same three things, and none of them are exotic.
Conversion tracking either missing, double counting, or counting page views as leads. When that is wrong every decision after it is wrong, and Google's automated bidding is being trained on noise. This is the first thing we check and the most common thing we fix.
Check My TrackingBroad match with a thin negative list means you are buying clicks from people looking for jobs, for DIY instructions, for your competitors by name, and for a version of your service you do not offer. On a twenty dollar click that is not a rounding error.
See My Search TermsAn ad for one specific service pointing at a homepage that lists nine. You paid for intent and then made the visitor go find it themselves. Matching the landing page to the ad is usually the single biggest conversion gain available.
Review My PagesFree, no obligation
Read-only access. Nothing gets changed.
Give us view access to your account and we will send back what your money bought last month, what it should have bought, and the specific changes in priority order. If your current setup is fine, we will tell you that too.
Two business days. Straight to your inbox.
What we run
Paid search is maintenance work. It is not set up once and left to run, and anyone charging you a management fee to do nothing is charging you twice.
Calls, forms, bookings and chats measured properly, with call tracking that tells you which keyword produced the phone ringing. Nothing else starts until this is right, because everything else depends on it.
The search terms report read every week and negatives added every week. This is the unglamorous habit that separates an account that gets cheaper over time from one that quietly gets more expensive.
One page per service, built to answer the exact search that brought them, with the phone number visible and a form that is short enough to finish on a phone. We build these; you do not need a separate web project to run ads properly.
Radius targeting set around where you will actually travel, not the whole province. Airdrie, Okotoks, Chestermere and Cochrane included or excluded deliberately rather than by accident, and bid adjustments where the good jobs actually come from.
An expensive click that reaches voicemail is a donation. Enquiries route into a system that texts back immediately and flags anything nobody has answered, so the money you spent at the top actually turns into a booking.
Not cost per click, not cost per conversion. What it cost to get one customer who paid you. That is the only number that decides whether to spend more next month or less.
The Calgary numbers
Google keyword data for Canada, September 2026. Top-of-page bid estimates, which is what a competitive click realistically costs.
That first figure is what it costs to reach someone searching for an ads agency in Calgary. We are showing you our own market's price because if we are asking you to trust our numbers, you should see the one that is inconvenient for us.
How we start
Paid search is the fastest channel you have. It is not instant, but it is measured in weeks rather than quarters.
Read-only audit of the existing account, then tracking rebuilt properly, call tracking installed and goals defined around booked work rather than page views. If you are starting from nothing, this is where we build the structure.
Days 1–10Start narrow on the searches we are confident about, with a heavy negative list from day one. Widening once something works is cheap. Narrowing after a month of broad spend is expensive.
Days 11–30By now there is enough conversion data to bid on outcomes rather than guesses. Weekly search term review, landing page testing, and a monthly report built around cost per booked job.
Days 31–45Straight answers
Come See Us
Head Office
Unit 101 – 10460 176 Street NWServing Calgary & Area
6600 36 St NE #120Edmonton
Unit 101 - 10460 176 Street NW, Edmonton, AB T5S 2E4
Calgary
6600 36 St NE #120, Calgary, AB T3J 4C8
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